New Vice President to Help Drive Improved Customer Communications
WASHINGTON - Pepco Holdings, Inc. (NYSE:POM) announced today that Laura L. Monica has joined the company as Vice President, Corporate Communications, effective Aug. 15, 2011.
“I am very pleased to have Laura join the executive leadership team, reporting directly to me,” said Joseph M. Rigby, Chairman, President and Chief Executive Officer of Pepco Holdings, Inc. “Laura’s expertise in corporate communications is complemented by extensive experience in utilities, business, finance and strategic planning. She will be a tremendous asset as we continue to strengthen our communications with customers, the media and other key stakeholders around electric service reliability, power restoration and other important corporate initiatives. Her leadership will be integral to enhancing and improving our communications effectiveness with our customers and all of our key stakeholders.”
Previously, Ms. Monica served as Senior Vice President, Corporate Communications and External Affairs, at American Water, the country’s largest water services company where she led and directed strategy development for customer communications, branding, marketing, advertising, internal and external affairs, government affairs and corporate responsibility activities, reaching approximately 16 million people in 35 states and Canada. During her tenure, she led a successful thought leadership strategy for American Water resulting in the company’s recognition as “Water Company of the Year 2009” by Global Water Intelligence, and the company received more than 75 awards for communications excellence over a 30-month period, including the prestigious ReBrand 100 Global Award.
Ms. Monica also founded High Point Communications, where she served as President for more than 15 years. Under her leadership, High Point was an award-winning strategic communications firm working with public and private sector clients throughout the U.S. to develop, implement and manage comprehensive marketing, crisis management, issue-oriented and brand-building programs. The firm was responsible for designing and managing consumer education campaigns on electric restructuring for five public utility commissions, including the Maryland Public Service Commission.
Other positions Ms. Monica has held include Senior Vice President, Corporate Communications, and Vice President, Investor Relations, Numerica Financial Corp.; Corporate Finance Manager, Bourgeois Fils & Company, Inc.; and Vice President, Strategic Planning, Jefferson, Currier & Co., Inc. Ms. Monica has won numerous awards and recognitions including New Jersey’s Best 50 Women in Business in 2010; PR News Award – PR People of the Year in 2009; New Hampshire’s Best Small Company to Work For in 2004 and 2005; Small Business Person of the Year in New Hampshire awarded by the U.S. Small Business Administration in 2002, and more than 100 awards for marketing communications, leadership and business ethics over the past 20 years.
Ms. Monica earned a Master’s in Public Administration and a Bachelor of Arts from the University of New Hampshire. She has been a guest lecturer in the areas of marketing and strategic communications at the University of New Hampshire, Franklin Pierce College and New England College and for numerous non-profit organizations.
About PHI: Pepco Holdings, Inc. (NYSE: POM) is one of the largest energy delivery companies in the mid-Atlantic region, serving about 1.9 million customers in Delaware, the District of Columbia, Maryland and New Jersey. PHI subsidiaries Pepco, Delmarva Power and Atlantic City Electric provide regulated electricity service; Delmarva Power also provides natural gas service. PHI also provides energy efficiency and renewable energy services through Pepco Energy Services.